POTENSI PENGEMBANGAN PASAR VIRTUAL UNTUK USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) BERBASIS AGRARIA STUDI DI KALURAHAN SUMBERAGUNG, KAPANEWON MOYUDAN, KABUPATEN SLEMAN

AUREL RENARDA YAPSOUMILENA, 19283141 (2024) POTENSI PENGEMBANGAN PASAR VIRTUAL UNTUK USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) BERBASIS AGRARIA STUDI DI KALURAHAN SUMBERAGUNG, KAPANEWON MOYUDAN, KABUPATEN SLEMAN. Diploma thesis, Sekolah Tinggi Pertanahan NAsional.

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Abstract

Sleman Regency has great agrarian potential, with most of its population involved in the agricultural sector. However, Small and Medium Enterprise in this area still face challenges in terms of marketing and access to a wider market. Identify the potential for agrarian based virtual market development that can help Small and Medium Enterprise in Sumberagung Village increase market access and their income. The market is a forum for sellers and buyers so that there is interaction between sellers and buyers in offering products and making buying and selling transactions. The existence of the market aims to provide services to the community in order to fulfill various desires needed for survival. Data collection techniques are carried out by Research and Development (R & D) while sampling techniques are carried out by purposive sampling. The results of his research show that Small and Medium Enterprise in Sumberagung Village have high-quality agrarian products, but it is often difficult to reach a wider market. Most MSME owners expressed their interest in using the virtual market as a means of marketing and advice on developing an agrarian based virtual market that is easily accessible and user-friendly. This can include training Small and Medium Enterprise owners in the use of technology, the establishment of virtual market platforms, and online marketing strategies. The conclusion that can be drawn is that the development of agrarian based virtual markets has great potential to support Small and Medium Enterprise in Sumberagung District, Sleman Regency, increase their market access, and support local economic growth and know how technology and virtual markets can be effective tools to support agrarian based Small and Medium Enterprise in overcoming marketing challenges. Keywords: Small and Medium Enterprise, Technology Development, Virtual Market, Application

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