EVALUASI PELAKSANAAN DAN TINGKAT KEPUASAN PENGGUNA AKUN MEDIA INSTAGRAM UNTUK INFORMASI PERTANAHAN KEPADA MASYARAKAT (STUDI PADA AKUN MEDIA INSTAGRAM @kantahkabkaranganyar)

BINAR FAJAR KRISTY, 20293390 (2024) EVALUASI PELAKSANAAN DAN TINGKAT KEPUASAN PENGGUNA AKUN MEDIA INSTAGRAM UNTUK INFORMASI PERTANAHAN KEPADA MASYARAKAT (STUDI PADA AKUN MEDIA INSTAGRAM @kantahkabkaranganyar). Diploma thesis, Sekolah Tinggi Pertanahan Nasional.

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Abstract

The rapid development of communication and information technology that is currently occurring has encouraged the Karanganyar Regency Land Office to create an Instagram account @kantahkabkaranganyar to provide online-based land information services. However, the lack of interaction from users indicates that the land information content presented is less interesting. So that to answer these problems, a study of community response and evaluation of the implementation of the use and level of user satisfaction of the @kantahkabkaranganyar Instagram account is needed. The purpose of this study is to determine how the public responds and evaluate how the implementation of the use and level of satisfaction of users of the @kantahkabkaranganyar Instagram account in finding land information at the Karanganyar Regency Land Office. The research method used is a combination of qualitative and quantitative methods. The object of this research is the Instagram account @kantahkabkaranganyar. Data in the form of interview results to the Head of the Subdivision of TU, Instagram manager and Instagram followers @kantahkabkaranganyar, as well as questionnaire survey data to 100 respondents. To evaluate the level of satisfaction, the researcher distributed a questionnaire containing 26 lists of questions to 100 sample respondents who were followers of Instagram @kantahkabkaranganyar which were then analysed using the User Experience Questionnaire method. The results showed that the creation of Instagram media with the account name @kantahkabkaranganyar was an internal initiative of the Karanganyar Regency Land Office. The creation of Instagram media @kantahkabkaranganyar aims to increase community involvement and improve the image of the institution, as well as a strategic step in supporting digital transformation in the delivery of land information services. Instagram @kantahkabkaranganyar is a priority media among the 7 social media owned by the Karanganyar Regency Land Office, which is managed by the Karanganyar Regency Land Office public relations team consisting of 15 officers. Broadly speaking, the public follows Instagram @kantahkabkaranganyar with the motive to find land information. The community is generally helped by the information and news presented on the @kantahkabkaranganyar Instagram, but not all followers who are looking for information are satisfied with the information they get on the @kantahkabkaranganyar Instagram page. The level of satisfaction of Instagram @kantahkabkaranganyar followers in receiving information presented on Instagram @kantahkabkaranganyar tends to be below average (less satisfied). Keywords: Land information, Instagram, Evaluation

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