Muhammad Al Ghifari, 22314112 (2026) EFEKTIVITAS MEDIA KONSULTASI PERTANAHAN DAN TATA RUANG ONLINE (MANTRA – O ) TERHADAP LAYANAN PERTANAHAN DI KANTOR PERTANAHAN KABUPATEN INDRAGIRI HILIR, PROVINSI RIAU. Diploma thesis, Politeknik Agraria STPN.
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Abstract
The digital transformation carried out by the Ministry of Agrarian Affairs and Spatial Planning/National Land Agency (ATR/BPN) aims to improve the quality of public services effectively and inclusively. This study aims to measure and analyze the effectiveness of the Online Land and Spatial Planning Consultation Media (Mantra-O) innovation on land services at the Land Office of Indragiri Hilir Regency, Riau Province. The research method used is quantitative with a descriptive approach. Sampling was carried out using the total sampling technique, involving the entire population of active applicants using Mantra-O services, comprising 30 respondents. Primary data collection was conducted via a questionnaire instrument, while the effectiveness analysis framework was based on three main indicators according to Gibson's theory: Goal Attainment, Satisfaction, and Development. The empirical results show that the Mantra-O innovation program falls into the "Effective" category, with an accumulated mean score of 51.24 and an operational grand mean of 3.94. Structurally, the Goal Attainment indicator achieved the highest score (20.20) because this virtual desk service has a direct, real impact on cutting operational financial costs and minimizing physical travel distances for outer coastal residents traveling to the center of Tembilahan City. The Satisfaction indicator ranked second (15.63), reflecting high public appreciation for the interpersonal service of officers during video calls, although final user satisfaction remains slightly hindered by wireless network stability fluctuations in marshy coastal areas and initial portal access barriers. Meanwhile, the Development indicator ranked third (15.41 or 15.40 with per-item rounding), proving the creation of an adaptive internal work climate that enhances staff digital skills and promotes inclusivity, though its accumulated score was held back by slow updates of new system features. This study concludes that the Mantra-O platform has a solid foundation of effectiveness, but requires simplification of the portal entrance interface on the WhatsApp WADAI chatbot, regular system feature updates, expansion of digital literacy education for coastal communities, collaboration for internet network reinforcement with the local Communication and Information Office (Kominfo), and the formulation of formal Standard Operating Procedures (SOP) for the follow-up mechanism of physical files after online face-to-face consultations. Keywords: Effectiveness, Land Services, Mantra-O, Digital Transformation,
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD29 Pertanahan |
| Divisions: | Prodi Diploma IV Pertanahan |
| Depositing User: | yosep ka perpus |
| Date Deposited: | 26 Oct 2026 05:03 |
| Last Modified: | 26 Oct 2026 05:03 |
| URI: | http://repository.stpn.ac.id/id/eprint/5274 |
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